When culturally adaptive service behaviors affect customer satisfaction in shared ethnicity service encounters
Year of publication: |
2022
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Authors: | Aguirre-Rodriguez, Alexandra ; Boveda-Lambie, Adriana ; Torres, Patricia ; Montoya, Detra Y. |
Published in: |
Services marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2977, ZDB-ID 2113057-7. - Vol. 43.2022, 3, p. 277-293
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Subject: | Cultural diversity | Customer satisfaction | Ethnicity | Service customization | Kundenzufriedenheit | Ethnische Gruppe | Ethnic group | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Kulturelle Identität | Cultural identity |
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