When customers create the ad and sell it : a value network approach
Christofer Pihl
| Year of publication: |
2013
|
|---|---|
| Authors: | Pihl, Christofer |
| Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 23.2013, 2, p. 127-143
|
| Subject: | a value network approach | vigilante marketer | ICT | social media | blogger | Social Web | Social web | Unternehmensnetzwerk | Business network | Informationstechnik | Information technology | Betriebliche Wertschöpfung | Value creation | Marketingmanagement | Marketing management | Soziales Netzwerk | Social network |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zsfassung in chin. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010406150