When digital spaces matter : the influence of uniqueness and place attachment on self-identity expression with brands using generative AI on the metaverse
Maya F. Farah, Zahy Ramadan, Yaman Nassereddine
| Year of publication: |
2024
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|---|---|
| Authors: | Farah, Maya F. ; Ramadan, Zahy ; Nassereddine, Yaman |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 41.2024, 12, p. 2965-2976
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| Subject: | brands | generative AI | metaverse | need for uniqueness | place attachment | self-identity expression | virtual worlds | Virtuelle Realität | Virtual reality | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.22097 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015133931