When distraction may be a good thing : The role of distraction in low‐fit brand extension evaluation
| Year of publication: |
2020
|
|---|---|
| Authors: | Zhang, Yuli ; Kwak, Hyokjin ; Puzakova, Marina ; Taylor, Charles R. |
| Published in: |
Psychology & Marketing. - Wiley, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 37.2020, 4 (21.01.), p. 604-621
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/mar.21329 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012189626