When do customers perceive customer centricity? : the role of a firm's and salespeople's customer orientation
Johannes Habel, Roland Kassemeier, Sascha Alavi, Philipp Haaf, Christian Schmitz, and Jan Wieseke
| Year of publication: |
2020
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|---|---|
| Authors: | Habel, Johannes ; Kassemeier, Roland ; Alavi, Sascha ; Haaf, Philipp ; Schmitz, Christian ; Wieseke, Jan |
| Published in: |
Journal of personal selling & sales management : JPSSM. - London : Routledge, Taylor & Francis, ISSN 1557-7813, ZDB-ID 2068748-5. - Vol. 40.2020, 1, p. 25-42
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| Subject: | customer centricity | firm's customer orientation | measurement scale development | salesperson customer orientation | Beziehungsmarketing | Relationship marketing | Verkaufspersonal | Salespeople | Kundenzufriedenheit | Customer satisfaction | Lieferantenmanagement | Supplier relationship management | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08853134.2019.1631174 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012200908