When do formal control and trust matter? : a context-based analysis of the effects on marketing channel relationships in China
Zhilin Yang; Chen Zhou; Ling Jiang
| Year of publication: |
2011
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|---|---|
| Authors: | Yang, Zhilin ; Chen Zhou ; Jiang, Ling |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 40.2011, 1, p. 86-96
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| Subject: | Corporate Governance | Corporate governance | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | China |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008907886