When do marketing ideation crowdsourcing contests create shareholder value? : the effect of contest design and marketing resource factors
Zixia Cao, Hui Feng, and Michael A. Wiles
| Year of publication: |
2024
|
|---|---|
| Authors: | Cao, Zixia ; Feng, Hui ; Wiles, Michael A. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 88.2024, 2, p. 99-120
|
| Subject: | crowd | crowdsourcing | contest | ideation | innovation | tournament | return | risk | Crowdsourcing | Innovationsmanagement | Innovation management | Shareholder Value | Shareholder value | Produktentwicklung | New product development | Wettbewerb | Competition | Innovation | Spieltheorie | Game theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222429231191446 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014582902