When Do Relationships Pay Off for Small Retailers? Exploring Targets and Contexts to Understand the Value of Relationship Marketing
| Year of publication: |
2009
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|---|---|
| Authors: | Adjei, Mavis T. ; Griffith, David A. ; Noble, Stephanie M. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 85.2009, 4, p. 493-502
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