When Do Third-Party Product Reviews Affect Firm Value and What Can Firms Do? The Case of Media Critics and Professional Movie Reviews
| Year of publication: |
2012
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|---|---|
| Authors: | Chen, Yubo ; Liu, Yong ; Zhang, Jurui |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 76.2012, 2, p. 116-116
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