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When does a higher construal level increase or decrease indulgence? : resolving the myopia versus hyperopia puzzle

Ravi Mehta; Rui (Juliet) Zhu; Joan Meyers-Levy
Year of publication:
2014
Authors: Mehta, Ravi R. ; Zhu, Rui Juliet ; Meyers-Levy, Joan
Published in:
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 41.2014/15, 2, p. 475-488
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