When does a service guarantee work? : the roles of the popularity of service guarantees and firm reputation
Year of publication: |
December 2016
|
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Authors: | Jin, Liyin ; Huang, Yunhui ; He, Yanqun |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 57.2016, p. 272-285
|
Subject: | Service guarantee | Prospect theory | Signaling theory | Popularity of service guarantees | Firm reputation | Firmenimage | Corporate reputation | Dienstleistungsqualität | Service quality | Garantie | Warranty | Signalling | Dienstleistungssektor | Service industry | Reputation | Prospect Theory | Beschwerdemanagement | Complaint management |
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