When does recognition increase charitable behavior? : toward a moral identity-based model

Karen Page Winterich, Vikas Mittal, & Karl Aquino

Year of publication:	2013
Authors:	Winterich, Karen Page ; Mittal, Vikas ; Aquino, Karl
Published in:	Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 77.2013, 3, p. 121-134
Subject:	Nonprofit-Marketing \| Nonprofit marketing \| Wohltätigkeit \| Charity \| Ehrenamtliche Arbeit \| Voluntary work \| Persönlichkeitspsychologie \| Personality psychology \| Sozialethik \| Social ethics \| USA \| United States

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