When donating is liberating : the role of product and consumer characteristics in the appeal of cause-related products
Yael Zemack-Rugar, Rebecca Rabino, Lisa A. Cavanaugh, Gavan J. Fitzsimons
| Year of publication: |
April 2016
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|---|---|
| Authors: | Zemack-Rugar, Yael ; Rabino, Rebecca ; Cavanaugh, Lisa A. ; Fitzsimons, Gavan J. |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 26.2016, 2, p. 213-230
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| Subject: | CSR | Cause marketing | Guilt | Hedonic consumption | Helping | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Cause-Related Marketing | Cause-related marketing | Fundraising |