When external design and marketing collaborate to develop new products : A typology of patterns
Year of publication: |
2020
|
---|---|
Authors: | Hemonnet‐Goujot, Aurélie ; Abecassis‐Moedas, Céline ; Manceau, Delphine |
Published in: |
Creativity and Innovation Management. - Wiley, ISSN 1467-8691, ZDB-ID 2027722-2. - Vol. 29.2020, S1 (10.05.), p. 51-62
|
Publisher: |
Wiley |
Saved in:
Online Resource
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