When feeling powerless, we crave nostalgia : the impact of powerlessness on the preference for nostalgic products
Sheng Bi, Jun Pang, Huan Chen, Andrew Perkins
| Year of publication: |
2024
|
|---|---|
| Authors: | Bi, Sheng ; Pang, Jun ; Chen, Huan ; Perkins, Andrew |
| Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 52.2024, 4, p. 998-1017
|
| Subject: | Compensatory consumption | Nostalgia marketing | Powerlessness | Self-acceptance | Uncertainty | Konsumentenverhalten | Consumer behaviour | Emotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-023-00990-y [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015048096