When impediments make you jump rather than stumble: Regulatory nonfit, implementation intentions, and goal attainment
| Year of publication: |
2012
|
|---|---|
| Authors: | Tam, Leona ; Spanjol, Jelena |
| Published in: |
Marketing Letters. - Springer. - Vol. 23.2012, 1, p. 93-107
|
| Publisher: |
Springer |
| Subject: | Goal attainment | Goal pursuit | Self-regulation | Regulatory focus theory | Regulatory fit theory | Regulatory engagement theory | Implementation intentions | Task difficulty | Consumer behavior | Regression |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10010867842