When income matters : customers evaluation of shopping malls' hedonic and utilitarian orientations
Year of publication: |
2009
|
---|---|
Authors: | Allard, Thomas ; Babin, Barry J. ; Chebat, Jean-Charles |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 16.2009, 1, p. 40-49
|
Subject: | Einkaufszentrum | Shopping center | Konsumentenverhalten | Consumer behaviour | Lebensstil | Lifestyle | Emotion | Kanada | Canada |
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