When is less more, and how much more? : thoughts on the psychological and economic implications of online targeting and obtrusiveness
Leonard M. Lodish; Americus Reed II
| Year of publication: |
2011
|
|---|---|
| Authors: | Lodish, Leonard M. ; Reed II, Americus |
| Other Persons: | Goldfarb, Avi (contributor) ; Tucker, Catherine (contributor) |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 30.2011, 3, p. 405-408
|
| Subject: | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Befragung | Interview | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009160814