When is more merrier? : a cloud-based architecture to procure impressions from multiple ad exchanges
Leila Hosseini, Shaojie Tang, Vijay Mookerjee
| Year of publication: |
2024
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|---|---|
| Authors: | Hosseini, Leila ; Tang, Shaojie ; Mookerjee, Vijay S. |
| Published in: |
Information systems research : ISR. - Linthicum, Md. : INFORMS, ISSN 1526-5536, ZDB-ID 2027203-0. - Vol. 35.2024, 1, p. 294-317
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| Subject: | capacity cost | cloud computing | mobile ad exchanges | mobile advertising | procurement cost | Cloud Computing | Cloud computing | Beschaffung | Procurement | Theorie | Theory | Mobilkommunikation | Mobile communications | Werbung | Advertising | Öffentlicher Auftrag | Public contract |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/isre.2023.1221 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014530462