When is our connection to brands like our connection to people? : differentiating between consumer-brand relationships and interpersonal relationships
Vanitha Swaminathan and Sara Loughran Dommer
| Year of publication: |
2012
|
|---|---|
| Authors: | Swaminathan, Vanitha ; Dommer, Sara Loughran |
| Published in: |
Consumer-brand relationships : theory and practice. - London [u.a.] : Routledge, ISBN 0-415-78313-5. - 2012, p. 15-29
|
| Subject: | Beziehungsmarketing | Relationship marketing | Verbraucher | Consumers |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009739840