When it's too good to be true : consumers' reactions and firms' responses to unintended price mistakes
Lan Xia, Anne L. Roggeveen
| Year of publication: |
2020
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|---|---|
| Authors: | Xia, Lan ; Roggeveen, Anne L. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 114.2020, p. 16-29
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| Subject: | Consumer power | Price | Price mistakes | Service fairness | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.03.024 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012257439