When less is more : the downside of customer knowledge sharing in new product development teams
Yihui (Elina) Tang, Detelina Marinova
| Year of publication: |
2020
|
|---|---|
| Authors: | Tang, Yihui ; Marinova, Detelina |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 48.2020, 2, p. 288-307
|
| Subject: | New product development | NPD | B2B | Customer knowledge | Knowledge sharing | Shared knowledge | Socio-cognitive theory | Team | Diagnostic | Wissenstransfer | Knowledge transfer | Arbeitsgruppe | Produktentwicklung | Wissensmanagement | Knowledge management | Innovationsmanagement | Innovation management | Innovation | Kundenintegration | Customer integration | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-019-00646-w [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012290963