When not good is not bad and even quite good : the processing of negated product features
by S. Jung, P. Malaviya and B. Sternthal
| Year of publication: |
2000
|
|---|---|
| Authors: | Grant, Susan Jung ; Malaviya, Prashant ; Sternthal, Brian |
| Publisher: |
Fontainebleau |
| Extent: | 38 S |
|---|---|
| Series: | R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers. - Fontainebleau : [Verlag nicht ermittelbar], ZDB-ID 1231885-1. - Vol. 2000,84 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Internetausg.: http://ged.insead.fr/fichiersti/inseadwp2000/2000-84.pdf |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10001635234