When numbers count : framing, subjective numeracy, and the effects of message quantification in direct-to-consumer prescription drug advertisements
Ilwoo Ju and Jin Seong Park
| Year of publication: |
2013
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|---|---|
| Authors: | Ju, Ilwoo ; Park, Jin Seong |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 19.2013, 4, p. 488-506
|
| Subject: | framing | message quantification | numeracy | prescription drug advertising | Werbewirkung | Advertising effects | Arzneimittel | Pharmaceuticals | Werbung | Advertising | Direktmarketing | Direct marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010198644