When Product Placement Goes Wrong: The Effects of Program Liking and Placement Prominence
| Year of publication: |
2008
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| Authors: | Cowley, Elizabeth ; Barron, Chris |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 37.2008, 1 (1.4.), p. 89-99
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