When serving customers includes correcting them : understanding the ambivalent effects of enforcing service rules
Year of publication: |
December 2017
|
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Authors: | Habel, Johannes ; Alavi, Sascha ; Pick, Doreén |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 34.2017, 4, p. 919-941
|
Subject: | Service delivery | Customer-employee interaction | Dysfunctional customer behavior | Co-production | Enforcement | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Rechtsdurchsetzung | Law enforcement | Dienstleistungsmanagement | Service management | Kundenservice | Customer service |
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