When Shelf-Based Scarcity Impacts Consumer Preferences
| Year of publication: |
2011
|
|---|---|
| Authors: | Parker, Jeffrey R. ; Lehmann, Donald R. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 87.2011, 2, p. 142-156
|