When should the ask be a nudge? The effect of default amounts on charitable donations
Indranil Goswami and Oleg Urminsky
| Year of publication: |
October 2016
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|---|---|
| Authors: | Goswami, Indranil ; Urminsky, Oleg |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 53.2016, 5, p. 829-846
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| Subject: | decision making | default | donation | prosocial behavior | suggested amount | Fundraising | Altruismus | Altruism | Verhaltensökonomik | Behavioral economics | Entscheidung | Decision | Experiment | Soziales Verhalten | Social behaviour | Wohltätigkeit | Charity | Entscheidungstheorie | Decision theory | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jmr.15.0001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011600589