When Should the Customer Really Be King? On the Optimum Level of Salesperson Customer Orientation in Sales Encounters
| Year of publication: |
2011
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|---|---|
| Authors: | Homburg, Christian ; Müller, Michael ; Klarmann, Martin |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 75.2011, 2, p. 55-75
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