When the recipe is more important than the ingredients : qualitative comparative analysis (QCA) of service innovation configurations
Year of publication: |
2014
|
---|---|
Authors: | Ordanini, Andrea ; Parasuraman, A. ; Rubera, Gaia |
Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 17.2014, 2, p. 134-149
|
Subject: | new service | configuration | QCA | service adoption |
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