When three charms but four alarms : identifying the optimal number of claims in persuasion settings
Suzanne B. Shu & Kurt A. Carlson
| Year of publication: |
2014
|
|---|---|
| Authors: | Shu, Suzanne B. ; Carlson, Kurt A. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 78.2014, 1, p. 127-139
|
| Subject: | behavioral decision making | impression formation | perception | set-size effect | Entscheidung | Decision | Konsumentenverhalten | Consumer behaviour | Verhalten | Behaviour | Wahrnehmung | Perception | Entscheidungstheorie | Decision theory | Verhaltensökonomik | Behavioral economics |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010250058