When to play your advertisement? : optimal insertion policy of behavioral advertisement
Subodha Kumar, Yinliang (Ricky) Tan, Lai Wei
| Year of publication: |
2020
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|---|---|
| Authors: | Kumar, Subodha ; Tan, Yinliang ; Wei, Lai |
| Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 31.2020, 2, p. 589-606
|
| Subject: | behavioral advertisement | wearable technology | emotional analytics | optimal policies | Brownian motion | Werbung | Advertising | Theorie | Theory | Emotion | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/isre.2019.0904 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012295032