When trust and distrust come into play : how green concern, scepticism and communication affect customers' behaviour?
Libena Tetrevova, Michaela Kotkova Striteska, Ondrej Kuba, Vineeth Prakash, Viktor Prokop
| Year of publication: |
2025
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|---|---|
| Authors: | Tetrevova, Libena ; Kotkova Striteska, Michaela ; Kuba, Ondrej ; Prakash, Vineeth ; Prokop, Viktor |
| Published in: |
Business strategy and the environment. - New York, NY [u.a.] : Wiley, ISSN 1099-0836, ZDB-ID 2025936-0. - Vol. 34.2025, 3, p. 3311-3337
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| Subject: | Central Europe | customer scepticism | environmental communication | environmental concern | green behaviour | green purchase | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Vertrauen | Confidence | Umweltmanagement | Environmental management | Öko-Produkt | Sustainable product | Kommunikation | Communication | Öko-Marketing | Green marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/bse.4144 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015358129