When up brings you down : the effects of imagined vertical movements on motivation, performance, and consumer behavior
Year of publication: |
2014
|
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Authors: | Ostinelli, Massimiliano ; Luna, David ; Ringberg, Torsten |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 24.2014, 2, p. 271-283
|
Subject: | Embodied cognition | Mental simulation | Mental imagery | Self-worth | Compensatory consumer behavior | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Motivation | Experiment |
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