When "what might have been" leads to what isn't best : dysfunctional counterfactual thinking in consumer affect and cognition
Sukki Yoon; Patrick T. Vargas
| Year of publication: |
2005
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|---|---|
| Authors: | Yoon, Sukki ; Vargas, Patrick T. |
| Published in: |
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]. - Mahwah, NJ [u.a.] : Erlbaum, ISBN 0-8058-5520-3. - 2005, p. 331-352
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| Subject: | Kognition | Cognition | Konsumentenverhalten | Consumer behaviour | Emotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003113351