When you are what you own: Do physically attractive people benefit more from owning sophisticated brands?
Year of publication: |
2010
|
---|---|
Authors: | Das, Enny ; Vermeulen, Ivar ; Laagland, Tessa ; Postma, Almer |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 29.2010, 5, p. 795-815
|
Saved in:
Saved in favorites
Similar items by person
-
Das, Enny, (2010)
-
Implicit measurement games : using casual games to measure psychological responses to ads
Vermeulen, Ivar, (2010)
-
Exploring killer ads : a terror management account of death in advertisements
Das, Enny, (2014)
- More ...