Whence Univalent Ambivalence? From the Anticipation of Conflicting Reactions
| Year of publication: |
2007
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|---|---|
| Authors: | Priester, Joseph R. ; Petty, Richard E. ; Park, Kiwan |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 34.2007, 1, p. 11-21
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