Where does the logistic regression analysis stand in marketing literature?: A comparison of the market positioning of prominent marketing journals
Year of publication: |
2007
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Authors: | Akinci, Serkan ; Kaynak, Erdener ; Atilgan, Eda ; Aksoy, Safak |
Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 41.2007, 5-6, p. 537-567
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