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Indulgence as self-reward for prior shopping restraint : a justification-based mechanism
Mukhopadhyay, Anirban, (2009)
Where There Is a Will, Is There a Way? Effects of Lay Theories of Self-Control on Setting and Keeping Resolutions
Mukhopadhyay, Anirban, (2005)
Tempted or Not? The Effect of Recent Purchase History on Responses to Affective Advertising
Mukhopadhyay, Anirban, (2007)