Where there's a will, there's a way : synthesizing creativity, contagious motivation, and unique projects into the course experience
Year of publication: |
2022
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Authors: | Krishen, Anjala S. |
Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. : Sage, ISSN 1552-6550, ZDB-ID 2020298-2. - Vol. 44.2022, 1, p. 41-53
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Subject: | contagious motivation | context-dependent fixation hypothesis | course experience | course satisfaction | creativity | groups | project uniqueness | social learning theory | structural equation modeling | teams | Arbeitsgruppe | Team | Kreativität | Creativity | Motivation | Projektmanagement | Project management | Experiment |
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