Which audiences engage with advocacy groups on twitter? : explaining the online engagement of elite, peer, and mass audiences with advocacy groups
Darren R. Halpin, Bert Fraussen, and Robert Ackland
| Year of publication: |
2021
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|---|---|
| Authors: | Halpin, Darren ; Fraussen, Bert ; Ackland, Robert |
| Published in: |
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action. - London [u.a.] : Sage Publ., ISSN 1552-7395, ZDB-ID 2029449-9. - Vol. 50.2021, 4, p. 842-865
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| Subject: | advocacy groups | audiences | engagement | social media | Twitter | Social Web | Social web | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Elite | Soziale Gruppe | Social group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0899764020979818 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012593144