Which is the better option? : quicker or cheaper?
Chung-Chau Chang; Shin-Shin Chang; Jung-Hua Chang; Ya-Lan Chien
| Year of publication: |
2013
|
|---|---|
| Authors: | Chang, Chung-chau ; Chang, Shin-shin ; Chang, Jung-hua ; Chien, Ya-lan |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 30.2013, 1, p. 90-101
|
| Subject: | Werbepsychologie | Psychology of advertising | Zeit | Time | Geld | Money | Experiment | Taiwan |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009716238