Which loyalty program do customers prefer : a coalition program or a single-firm program?

Miyuri Shirai

Year of publication:	2023
Authors:	Shirai, Miyuri
Subject:	CRM \| Customer engagement \| Customer participation \| Experimental design \| Beziehungsmarketing \| Relationship marketing \| Konsumentenverhalten \| Consumer behaviour \| Kundenbindungsprogramm \| Loyalty program \| Experiment \| Kundenintegration \| Customer integration

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