Which model looks most like me? : explicating the impact of body image advertisements on female consumer well-being and consumption behaviour across brand categories

Chen Lou and Caleb H. Tse

Year of publication:	2021
Authors:	Lou, Chen ; Tse, Caleb H.
Subject:	advertising effectiveness \| BMI \| consumer well-being \| Model size \| self-congruity \| social comparison \| Konsumentenverhalten \| Consumer behaviour \| Werbewirkung \| Advertising effects \| Werbung \| Advertising \| Markenimage \| Brand image \| Zufriedenheit \| Satisfaction \| Körpergewicht \| Body weight \| Lebensqualität \| Quality of life \| Frauen \| Women

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