Which one is more valuable in coordinating the online and offline distribution? : service support or online price coordination
Zhi Pei, Ruiliang Yan, Sanjoy Ghose
| Year of publication: |
2020
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|---|---|
| Authors: | Pei, Zhi ; Yan, Ruiliang ; Ghose, Sanjoy |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 87.2020, p. 150-159
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| Subject: | B2B industries | Channel competition | Coordination | Marketing strategies | Offline service | Online price coordination | Electronic Commerce | E-commerce | Preismanagement | Pricing strategy | Vertriebsweg | Distribution channel | Online-Handel | Online retailing | Koordination | Marketingmanagement | Marketing management | Preiswettbewerb | Price competition | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2020.02.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012285147