Who benefit from agency model : a strategic analysis of pricing models in distribution channels of physical books and e-books
Year of publication: |
1 February 2018
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Authors: | Lu, Qihui ; Shi, Victor ; Huang, Jiazhou |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 264.2018, 3 (1.2.), p. 1074-1091
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Subject: | Supply chain management | e-books | Agency model | Revenue sharing | Multi-channel supply chain | Lieferkette | Supply chain | Vertriebsweg | Distribution channel | Theorie | Theory | Prinzipal-Agent-Theorie | Agency theory | Preismanagement | Pricing strategy | Electronic Commerce | E-commerce | Elektronische Publikation | Electronic publishing |
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