Who boycotts whom? : marginalization, company knowledge, and strategic issues
Naomi A. Gardberg and William Newburry
| Year of publication: |
2013
|
|---|---|
| Authors: | Gardberg, Naomi A. ; Newburry, William |
| Published in: |
Business & society. - Thousand Oaks, Calif. [u.a.] : Sage Publ., ISSN 0007-6503, ZDB-ID 718695-2. - Vol. 52.2013, 2, p. 318-357
|
| Subject: | Konsumentenboykott | Consumer boycott | Soziale Bewegung | Social movement | Randgruppe | Marginalized group | Firmenimage | Corporate reputation | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009769232