Who is the "self" that buys? : an exploratory examination of imaginative consumption and explanation of opinion leadership
Year of publication: |
2014
|
---|---|
Authors: | Cowan, Kirsten L. ; Dai, Bo |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 31.2014, 11, p. 1008-1023
|
Subject: | Konsumentenverhalten | Consumer behaviour | Mode | Fashion | Bekleidung | Clothing | USA | United States |
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