Who is (not) convinced to withdraw a contract termination announcement? : A discriminant analysis of mobile communications customers in Germany
Torsten J. Gerpott; Nima Ahmadi; Daniel Weimar
| Year of publication: |
2015
|
|---|---|
| Authors: | Gerpott, Torsten J. ; Ahmadi, Nima ; Weimar, Daniel |
| Published in: |
Telecommunications policy : the international journal of digital economy, data sciences and new media. - Amsterdam : Elsevier Science, ISSN 0308-5961, ZDB-ID 752275-7. - Vol. 39.2015, 1, p. 38-52
|
| Subject: | Churn analysis | Customer loss | Customer restoration | Discriminant analysis | Mobile telecommunication contracts | Partial customer defection | Relationship recovery | Service provider switching | Win-back management | Mobilkommunikation | Mobile communications | Beziehungsmarketing | Relationship marketing | Deutschland | Germany | Konsumentenverhalten | Consumer behaviour | Lieferantenmanagement | Supplier relationship management | Telekommunikationssektor | Telecommunications industry | Kundenzufriedenheit | Customer satisfaction | Vertrag | Contract |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011336608