Who or what to believe : trust and the differential persuasiveness of human and anthropomorphized messengers
Year of publication: |
2015
|
---|---|
Authors: | Touré-Tillery, Maferima ; McGill, Ann L. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 79.2015, 4, p. 94-110
|
Subject: | anthropomorphism | trust | attentiveness | persuasion | goodwill |
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